Turn conversations into a defensible business case

The Explorer Project Business Case Builder is your guide to co‑creating a clear, evidence‑based document that both sales teams and customers agree to — aligning objectives, KPIs, and responsibilities for measurable transformation.

Business Case — Preview

On‑brand PDF

Executive Summary

Co‑created with Acme Bank to achieve time‑to‑hire ↓30% by Q4. Aligns KPIs, roles, and delivery milestones.

KPIs

Payback in 8 months

Ownership

Sales + Customer

Governance

Public sector procurement path captured; responsibilities and milestones agreed.

Why a Business Case Builder?

Transformation stalls when there's no shared, defensible case for change. Our Builder structures the conversation into a guide both sides trust — so decisions move faster and success is measurable.

Defensible

Creates an artefact that stands up to procurement and executive scrutiny.

Aligned

Sales and customer agree on problem, KPIs, roles, and timeline from day one.

Measurable

Turns strategy into KPIs and milestones you can track across the engagement.

Repeatable

A consistent framework your teams can use across deals, industries, and regions.

How it Works

Step 1

Guided Intake

Answer structured questions about context, outcomes, solution scope, and risks.

Step 2

Adaptive Framework

Prompts adapt to buyer persona and industry — including public sector procurement.

Step 3

Shared Narrative

Generate a clean, branded business case (PDF/Docx/Markdown) co‑authored with the customer.

Step 4

Actionable Plan

KPIs, responsibilities, and timeline are explicit — no surprises later.

Sales + Customer Alignment

A single view of problem, value, ownership, and success.

Faster Approvals

A defensible case that accelerates procurement and leadership sign‑off.

Better KPI Setting

Clear measures from day one — tracked through delivery and QBRs.

"The Builder turned stakeholder conversations into a document our execs could approve quickly."
Director of Enterprise Sales, ANZ